For best results, we work closely with our clients sharing communication and contribution.

	1. Consultation Effort: equal

It all starts with understanding, defining the business operations, needs and objectives. This is the consultation period where a comprehensive knowledge of the business is crucial to form a streamline strategy.
Deliverables:  Requirement Outline, Proposal.

	2. Strategy Effort: 70% Evodence, 30% Client

Upon consultation, the project direction is defined collaboratively taking the knowledge of the business and combining it with expertise and creativity. The strategy is methodically documented to guide the production while ensuring objectives are met.
Deliverables:  Project Specification, Digital Strategy, Site Map, Information Architecture, Functional Specification, Creative Brief.

	3. Design Effort: 90% Evodence, 10% Client

In this phase, the interface is shaped first to facilitate user goals through best usability practices. The look & feel is then implemented based on the creative direction or existing brand guidelines. This stage consists of multiple rounds of adjustment and refinement until a perfected version is obtained.
Deliverables:  Wireframes, Visual Concept.

	4. Development Effort: All Evodence.

Once the designs have been finalised, the development begins on the final product. The build is managed strictly to specification and thoroughly tested. Once completed, the content is entered, tutorials are provided and marketing campaigns can be evaluated.
Deliverables:  Beta version, Final Product.

	5. Marketing Effort: 70% Evodence, 30% Client

The success of a website is dependent on exposure and user retention. A number of marketing strategies are available including SEO (Search Engine Optimisation) to drive organic traffic, PPC (Pay Per Click) advertising to generate targeted visitors, and email campaigns to launch messages and keep customers informed. The options are individually analysed according to the specific business with the most relevant, effective & cost efficient selected to maximise ROI (Return On Investment).
Deliverables:  Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Email Marketing, Print Media.